Barbie The Movie debuts in theatres nationwide on July 21st, and Mattel has announced a new product collection from across the portfolio of Mattel brands, inspired by the highly anticipated film. Fans can now take home a part of Barbie The Movie, and play out even more stories with toys from brands including UNO®, Hot Wheels®, Fisher-Price®, MEGA™, and Barbie.
The line of dolls features looks that fans will see in the film, reflecting the signature styles of Barbie, Ken, and new characters as they traverse through Barbie Land and beyond. The collection emulates the Barbiecore™ and Ken-ergy™ felt in the feature film, from their first-look outfits to the matching sets worn in later scenes.
The collection also features several recognizable and must-have accessories, including a mini replica of Barbie’s iconic three story Dreamhouse™ from MEGA, and a stunning pink RC Corvette® from Hot Wheels.
The Mattel collection of Barbie The Movie products, available in collectible packaging, will be at selected South African retailers nationwide from mid-June. And in continued celebration of the film, Mattel will also be releasing an array of movie-themed products with over 100 brand partners across fashion, beauty, accessories and more starting this month.
“Barbie The Movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen.
The new line of Barbie The Movie Mattel toys perfectly captures the fun and joy of Barbie that is at the heart of the film. This collection allows fans of all ages to celebrate their favorite characters and scenes from the movie. What an incredible way to kick off the summer of Barbie!”
– Lisa McKnight, Executive Vice President, and Global Head of Barbie & Dolls, Mattel
So, who else is super excited to watch Barbie The Movie?
